Comparative sustainable development evaluation of 66 own-brand food references (product/brand)
Solution provided since 2014
Consistency analysis of sustainable development positioning and their actions (6 retailers analysed)
66 own-brands evaluated according to the POCO ® method: comparative evaluation of product durability and societal contribution of the brand/retailer
19 issues analysed: 6 environmental issues, 7 social/economic issues and 6 health issues
In-depth analysis based on 6 key material issues: recycling / waste + wastage + controversial packaging substances / products + product nutrition / pack display + scheme + local (sourcing + manufacture)
Creation of value
Strategic document intended for General Management for structuring the redesign of the retailer’s own-brands
Solution welcomed by the client (General Management) as invaluable assistance in structuring its strategic sustainable development approach for own-brands
