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#Responsible products and consumption

Major food retailer

66 own-brands evaluated 19 issues analysed

Mission

Comparative sustainable development evaluation of 66 own-brand food references (product/brand)

Solution provided since 2014

  • Consistency analysis of sustainable development positioning and their actions (6 retailers analysed)
  • 66 own-brands evaluated according to the POCO ® method: comparative evaluation of product durability and societal contribution of the brand/retailer
  • 19 issues analysed: 6 environmental issues, 7 social/economic issues and 6 health issues
  • In-depth analysis based on 6 key material issues: recycling / waste + wastage + controversial packaging substances / products + product nutrition / pack display + scheme + local (sourcing + manufacture)

Creation of value

  • Strategic document intended for General Management for structuring the redesign of the retailer’s own-brands
  • Solution welcomed by the client (General Management) as invaluable assistance in structuring its strategic sustainable development approach for own-brands

A positive result

66 own-brand references evaluated
19 issues analysed
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