Implementation of a positive agri-food supply scheme
A leading food retailer wished to set up a “healthy” range of agri-food products for consumers. This positioning was adapted over a dozen fresh fruit and vegetable subsidiaries for which the retailer had agreed to reduce the impact of pesticides for consumers.
Working with the client’s teams, GreenFlex translated the marketing objectives into assessable result-oriented objectives in order to select and help suppliers for these subsidiaries to satisfy the new specifications:
Creation of value