GreenFlex Create value through responsible marketing Create value through responsible marketing We have been supporting brands in the transformation of their marketing mix for 15 years. The issue to address: align the offer with the growing demand for “ethical” products/brands. Thanks to its expertise in France and abroad, GreenFlex has developed a unique approach combining support with digital solutions to understand demand (measure consumer expectations, identify weak signals, etc.), and then measure and transform the offer to generate value Make societal issues a lever for differentiation Faced with ever-greater opposition, the “traditional” offer from companies desperately needs to be reinvented… There is a major issue to address: regain the confidence of clients/consumers and generate sustainable value that benefits everyone. We have a strong conviction that this can only be achieved by redefining and re-aligning these 2 dimensions: the product and the brand. This obligation to “positively” re-conceive your mix to include societal issues provides a great opportunity. In order to succeed, we help the company to Tackle the major issues associated with the offer (materiality table) Use sustainable development to “boost” the brand Support the emergence of a societal vision through a co-construction process Base the vision around a 5-year action plan, measurement of relevance and concrete commitments Support the teams in operational implementation with innovative POCO type approaches (measuring the positive contribution made by your products / brands and those of competitors) and integrate sustainable development as a core brand value through a Brand Manifesto Do you approve of our vision? Helping you stand out through responsible marketing Contact us