Responsible products and consumption

Create value through responsible marketing

We have been supporting brands in the transformation of their marketing mix for 15 years. The issue to address: align the offer with the growing demand for "ethical" products/brands. Thanks to its expertise in France and abroad, GreenFlex has developed a unique approach combining support with digital solutions to understand demand (measure consumer expectations, identify weak signals, etc.), and then measure and transform the offer to generate value.

Create value through responsible marketing

Make societal issues a lever for differentiation

Faced with ever-greater opposition, the "traditional" offer from companies desperately needs to be reinvented... There is a major issue to address: regain the confidence of clients/consumers and generate sustainable value that benefits everyone.
We have a strong conviction that this can only be achieved by redefining and re-aligning these 2 dimensions: the product and the brand. This obligation to "positively" re-conceive your mix to include societal issues provides a great opportunity.

In order to succeed, we help the company to:

Tackle the major issues associated with the offer (materiality table)
Use sustainable development to "boost" the brand
Support the emergence of a societal vision through a co-construction process
Base the vision around a 5-year action plan, measurement of relevance and concrete commitments
Support the teams in operational implementation with innovative POCO type approaches (measuring the positive contribution made by your products / brands and those of competitors) and integrate sustainable development as a core brand value through a Brand Manifesto.

results

+ 100 Responsible consumption studies performed for major brands
500 k sources analysed every week to identify weak signals and underlying trends
3,500 consumers on average per year interviewed about their responsible consumption

Rejoignez les 750 entreprises qui apprécient notre vision

Find out more

Environmental rating displayed for electrical and electronic items

Definition of the CSR strategy for the Le Chat brand

A collaborative way of working together, with strong input concerning CSR trends and sustainable consumption. Karine Cottin Director of Marketing Strategy & Development

Analysis of societal controversies in the cosmetics sector

Comparative sustainable development evaluation of 66 own-brand food references (product/brand)