We have been supporting brands in the transformation of their marketing mix for 15 years. The issue to address: align the offer with the growing demand for "ethical" products/brands. Thanks to its expertise in France and abroad, GreenFlex has developed a unique approach combining support with digital solutions to understand demand (measure consumer expectations, identify weak signals, etc.), and then measure and transform the offer to generate value.
Faced with ever-greater opposition, the "traditional" offer from companies desperately needs to be reinvented... There is a major issue to address: regain the confidence of clients/consumers and generate sustainable value that benefits everyone.
We have a strong conviction that this can only be achieved by redefining and re-aligning these 2 dimensions: the product and the brand. This obligation to "positively" re-conceive your mix to include societal issues provides a great opportunity.