Making changes and innovating require openness towards stakeholders in order to create long-term value.
Climate changes, changes in methods of consumption, and technological and industrial breakthroughs open up new markets and new forms of competition. These new spaces result in new offers and new virtuous business models (from volume to value). Companies should anticipate environmental and societal changes and prepare to adapt to them. The innovation processes used to achieve this need to be re-considered to integrate a collective and collaborative approach that obliges the company to open up.