The Societal Monitoring module is a customised international monitoring tool for anticipating and identifying corporate challenges. It helps all departments (R&D, Marketing, Quality Assurance, etc.) to understand the key signals, sustainable development buzz (ingredients, controversial substances, social issues, etc.) and to develop a comprehensive solution thanks to an analysis of weak signals and a study on the risks and opportunities facing any company that markets consumer goods.
|monitored and studied |
sources of information
Respond to increasingly strong pressure from civil society and avoid any business crisis or reputation risk
Identify and quantify sustainable development weak signals concerning the business of the companies: ingredients, controversial substances, social issues, etc.
Understand and analyse how the civil society perceives these signals and comprehend the company’s position in regard to the competition
Take account of these weak signals to develop a comprehensive solution for the company: propose new offers, positioning, lobbying, etc.
Accessibility and scalability
Monitoring sources of information around the world
Configuration of the search algorithm depending on company issues
Graphic presentation of collected information and recommendations
GreenFlex solutions: are you really familiar with the risks that your products present?