Create value through responsible marketing

We have been supporting brands in the transformation of their marketing mix for 15 years. The issue to address: align the offer with the growing demand for “ethical” products/brands. Thanks to its expertise in France and abroad, GreenFlex has developed a unique approach combining support with digital solutions to understand demand (measure consumer expectations, identify weak signals, etc.), and then measure and transform the offer to generate value

Make societal issues a lever for differentiation

Faced with ever-greater opposition, the “traditional” offer from companies desperately needs to be reinvented… There is a major issue to address: regain the confidence of clients/consumers and generate sustainable value that benefits everyone.

We have a strong conviction that this can only be achieved by redefining and re-aligning these 2 dimensions: the product and the brand. This obligation to “positively” re-conceive your mix to include societal issues provides a great opportunity.

In order to succeed, we help the company to

  • Tackle the major issues associated with the offer (materiality table)
  • Use sustainable development to “boost” the brand
  • Support the emergence of a societal vision through a co-construction process
  • Base the vision around a 5-year action plan, measurement of relevance and concrete commitments
  • Support the teams in operational implementation with innovative POCO type approaches (measuring the positive contribution made by your products / brands and those of competitors) and integrate sustainable development as a core brand value through a Brand Manifesto